Dynamic Content: Your Ticket to Personalization at Scale, Part 1
Take your email personalization beyond just using your customer’s first name with dynamic content and modular templates—while cutting down on marketing costs.
ERGO Wins Best in AI & Travel at MediaPost Email Insider Awards
The results are in! Proud of our team and partners on winning 3 Media Post Email Insider Awards for 2021.
Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Apple’s Mail Privacy Protection Will Force Relevance and Improve UX
Apple introduced a new Mail Privacy Protection feature that will force relevance and improve UX. Fear not—ERGO can help you navigate the evolving landscape.
Tips for Using Customers’ Data Without Creeping Them Out
Use your customers’ data to give them a better, more personalized customer experience—without going overboard and staying ethical.
Data as Content: Delivering Email Relevance at Scale
The amount of data out there can be overwhelming. But if used correctly—and smartly—it can bring about positive change and help us make more informed decisions.
Stay on Subject: How to Write Better Subject Lines and/or Make New Friends
Subject lines are one of the most important factors of successful email marketing campaigns, and testing often, using personalization, and other best practices can help you optimize your open rates and annoy your subscribers less.