Data as Content: Delivering Email Relevance at Scale
The amount of data out there can be overwhelming. But if used correctly—and smartly—it can bring about positive change and help us make more informed decisions.
Stay on Subject: How to Write Better Subject Lines and/or Make New Friends
Subject lines are one of the most important factors of successful email marketing campaigns, and testing often, using personalization, and other best practices can help you optimize your open rates and annoy your subscribers less.