Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Apple’s Mail Privacy Protection Will Force Relevance and Improve UX
Apple introduced a new Mail Privacy Protection feature that will force relevance and improve UX. Fear not—ERGO can help you navigate the evolving landscape.
Stay on Subject: How to Write Better Subject Lines and/or Make New Friends
Subject lines are one of the most important factors of successful email marketing campaigns, and testing often, using personalization, and other best practices can help you optimize your open rates and annoy your subscribers less.