How to Build a Future-Proof Email Marketing Roadmap – Part II
The second of a 5-part series on how email marketers can build a future-proof roadmap for success based on this new reality from ERGO’s CEO.
How to Build a Future-Proof Email Marketing Roadmap: Part I
The first of a 5-part series on how email marketers can build a future-proof roadmap for success based on this new reality from ERGO’s CEO.
Dynamic Content: Your Ticket to Personalization at Scale, Part 1
Take your email personalization beyond just using your customer’s first name with dynamic content and modular templates—while cutting down on marketing costs.
Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Apple’s Mail Privacy Protection Will Force Relevance and Improve UX
Apple introduced a new Mail Privacy Protection feature that will force relevance and improve UX. Fear not—ERGO can help you navigate the evolving landscape.
Tips for Using Customers’ Data Without Creeping Them Out
Use your customers’ data to give them a better, more personalized customer experience—without going overboard and staying ethical.
Data as Content: Delivering Email Relevance at Scale
The amount of data out there can be overwhelming. But if used correctly—and smartly—it can bring about positive change and help us make more informed decisions.