How to Build a Future-Proof Email Marketing Roadmap – Part II
The second of a 5-part series on how email marketers can build a future-proof roadmap for success based on this new reality from ERGO’s CEO.
Dynamic Content: Your Ticket to Personalization at Scale, Part 1
Take your email personalization beyond just using your customer’s first name with dynamic content and modular templates—while cutting down on marketing costs.
ERGO Wins Best in AI & Travel at MediaPost Email Insider Awards
The results are in! Proud of our team and partners on winning 3 Media Post Email Insider Awards for 2021.
Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Design Systems for Modular Email
How to create bulletproof modular emails and the importance of incorporating design systems into your branding.
Email Marketing in 2021: Empathy and Trust
The events of 2020 have changed the way consumers want to be marketed to: they want to know that the brand they’re buying from is both empathetic and trustworthy.
Accessible Email is for Everyone
To keep your communications inclusive and accessible, ERGO outlines some impactful, easy-to-implement email design and development enhancements you can make to improve email accessibility.
Are You Afraid of the Dark Mode?
Spooky season is upon us, but is Dark Mode for emails really as scary as it seems? With its growing popularity and availability on mobile and web applications, we decided to take a deeper dive into what it is, who’s using it, and what it means for email marketing.
Hello Dark Mode, Old Friend: How to Optimize Emails for Dark Mode
Why Dark Mode is important in email design for Apple, Android or any device, plus tips on how to optimize for desktop and mobile when the lights go out.