Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Design Systems for Modular Email
How to create bulletproof modular emails and the importance of incorporating design systems into your branding.
Apple’s Mail Privacy Protection Will Force Relevance and Improve UX
Apple introduced a new Mail Privacy Protection feature that will force relevance and improve UX. Fear not—ERGO can help you navigate the evolving landscape.
Tips for Using Customers’ Data Without Creeping Them Out
Use your customers’ data to give them a better, more personalized customer experience—without going overboard and staying ethical.
Data as Content: Delivering Email Relevance at Scale
The amount of data out there can be overwhelming. But if used correctly—and smartly—it can bring about positive change and help us make more informed decisions.
3 Ways to Use Timing-Based Personalization
How to use data-driven timing to personalize your emails and garner more engagement with your customers.
7 Email Design Trends for 2021
From hyper-personalization and plain text to interactivity and animation, here are some of the design trends we predict for 2021.
The Importance of Email Personalization
In order to stand out in a crowded inbox, it’s time to get personal and provide your customers with relevant and meaningful content.