Are You Afraid of the Dark Mode?
Spooky season is upon us, but is Dark Mode for emails really as scary as it seems? With its growing popularity and availability on mobile and web applications, we decided to take a deeper dive into what it is, who’s using it, and what it means for email marketing.
Advice on Valentine’s Day: Why email marketing is like dating
From the over-sharer to the robot, ERGO uses bad-date archetypes to illustrate how to avoid some common marketing automation mistakes in email marketing.
Hello Dark Mode, Old Friend: How to Optimize Emails for Dark Mode
Why Dark Mode is important in email design for Apple, Android or any device, plus tips on how to optimize for desktop and mobile when the lights go out.