Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Are You Afraid of the Dark Mode?
Spooky season is upon us, but is Dark Mode for emails really as scary as it seems? With its growing popularity and availability on mobile and web applications, we decided to take a deeper dive into what it is, who’s using it, and what it means for email marketing.
ERGO Wins Best in Show & More at MediaPost EIS Awards
ERGO Wins Best in Show & More at MediaPost EIS Awards
Advice on Valentine’s Day: Why email marketing is like dating
From the over-sharer to the robot, ERGO uses bad-date archetypes to illustrate how to avoid some common marketing automation mistakes in email marketing.
Top 10 Email Marketing Design Trends for 2020
ERGO is the “then” part of an IF/THEN algorithm. If a person takes a certain action, then respond with a highly personalized piece of content. We call it SmartContent™.
Powering Relevant Customer Experiences with Smart Content
ERGO is Company of the Year in Marketing Tech Outlook magazine. CEO John Hendricks explains how email marketing can now be truly 1:1 with Big Data and Smart Content.
Hello Dark Mode, Old Friend: How to Optimize Emails for Dark Mode
Why Dark Mode is important in email design for Apple, Android or any device, plus tips on how to optimize for desktop and mobile when the lights go out.
Why We ♥ Email
From accessibility and interactivity to personalization and data strategy, ERGO uses Smart Content in email marketing to generate huge revenue for Fortune 500 brands.