How to Build a Future-Proof Email Marketing Roadmap: Part I
The first of a 5-part series on how email marketers can build a future-proof roadmap for success based on this new reality from ERGO’s CEO.
Dynamic Content: Your Ticket to Personalization at Scale, Part 1
Take your email personalization beyond just using your customer’s first name with dynamic content and modular templates—while cutting down on marketing costs.
Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.