How to Build a Future-Proof Email Marketing Roadmap: Part I
The first of a 5-part series on how email marketers can build a future-proof roadmap for success based on this new reality from ERGO’s CEO.
Dynamic Content: Your Ticket to Personalization at Scale, Part 1
Take your email personalization beyond just using your customer’s first name with dynamic content and modular templates—while cutting down on marketing costs.
Securing Your Privacy: The Shift to First-Party Data
What does it mean for businesses if tech giants say goodbye to third-party cookies? Check out our thoughts on the shift and what it will mean for internet privacy and 1:1 targeting.
Apple’s Mail Privacy Protection Will Force Relevance and Improve UX
Apple introduced a new Mail Privacy Protection feature that will force relevance and improve UX. Fear not—ERGO can help you navigate the evolving landscape.
ERGO’s New Logo and Why Logos Matter for Brands
ERGO has evolved and so has our logo. Find out the details and learn why brands’ logos and their evolution over time matter for business.
Tips for Using Customers’ Data Without Creeping Them Out
Use your customers’ data to give them a better, more personalized customer experience—without going overboard and staying ethical.
Keep Them Happy to Hear from You
ERGO looks at underlying reasons for and ways to recognize email fatigue as well as some strategies to keep subscribers happy to hear from you.